Service design

Services that help people like never before

Service design is a creative, collaborative practice to develop and improve public services. We offer service design training with a difference. Be amazed by a full simulation, applying the training on a project so you really learn how to do this.

What is Service Design for public services?

Want to make a meaningful difference for those in need by designing person-oriented services? With our training you will learn how to identify opportunities for new and improved services. And be in position to test solutions quickly.

Person-oriented services put residents front and centre. Solving their problems swiftly, simply and respectfully. They’re a powerful way to increase organisational effectiveness, save money and make a meaningful difference by making residents’ lives easier.

Whether you’re a senior executive, project manager, analyst or consultant. Learning the principles of person-oriented design will transform the impact you make on a daily basis.

Our Service Design training programme

Our programme consists of our flagship 2-day course that gives you a comprehensive overview of person-oriented design. As well as a range of half-day workshops that enable you to deep dive into specific techniques and tools.

  1. Service Design for Public Services
  2. Introduction to User Research
  3. User Persona Development
  4. Customer Journey Mapping
  5. Service Blueprinting

Service Design training with a difference

Service design is a holistic approach to building services that meet the needs of:

  • Users of public services
  • Employees in the public sector
  • The wider organisation delivering the public services

Our Service Design training programme equips you to unleash your inner designer and develop your service design capabilities. You’ll be blown-away by your ability to design services that help those in need like never before.

 

Our service design training programme

Our Service Design courses

Services that help people like never before

Service Design for Public Services

Our flagship training gives you the view of service design you need to overhaul your services with residents. Develop a service design mindset within your teams and senior leaders.

Introduction to User Research

User research is the evidence base which informs the design and delivery of effective services that meet the needs of their users. It focuses on understanding people’s behaviours when they navigate real life processes.

This is a half-day workshop that enables you to deep dive into specific service design techniques and tools.

User Persona Development

User personas are an effective tool for sharing your research findings. Bringing the needs and behaviours of user groups to life in a visibly engaging way. They build empathy and keep the human at the centre of decision-making.

This is a half-day workshop that enables you to deep dive into specific techniques and tools.

Customer Journey Mapping

Learn how to draw residents’ experience of your service from their point of view. Capture the steps they take, how they feel about it, and what you can do to improve future experiences.

This is a half-day workshop that enables you to deep dive into specific techniques and tools.

Service Blueprinting

A service blueprint captures the actions you take as an organisation to meet your residents’ needs. It is a picture of all your steps and decisions. And how these impact your users, so that you can identify weaknesses.

This is a half-day workshop that enables you to deep dive into specific techniques and tools.

Quick comparison table

Our range of training courses

Choose what suits you best

Inhouse training in classroom

  • For groups
  • With your colleagues
  • At your location
  • Focused on your practice

Inhouse training online

  • For groups
  • With your colleagues
  • Virtual
  • Focused on your practice

Open course online

  • Individually or with colleagues
  • Online courses typically draw people nationally
  • Sharing with and learning from other public sector professionals
  • Virtual

Open course in classroom

  • Individually or with colleagues
  • Sharing with and learning from other public sector professionals
  • On location in London

Find your training the easy way!

It can be hard to decide which training is best for you. Or maybe you want something slightly different?

Don’t end up with second best – contact us for (free) tailor-made advice.

What sets Basis Training apart?

Public services specific

Training by frontline consultants

Hybrid training delivered live

Fully accredited

Combining theory with workshops

It’s really engaging and fun!

What our fans say

Organisations we train(ed)

Ready to book?​

How does booking and payment work?

1

You book on this website, or on our Eventbrite pages

2

You do not have to pay immediately

3

You will receive an invoice in the name of your organisation (if desired, with your order number)

It couldn’t be faster or easier!

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Government Transformation

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