User Persona Development
Visualise to help people like never before
User personas are an effective tool for sharing your research findings. Bringing the needs and behaviours of user groups to life in a visibly engaging way. They build empathy and keep the human at the centre of decision-making.
Who should attend
If you are new to user personas, this course is perfect for you.
The training is for anyone who faces complex problems and residents’ needs you have to respond to. You might be part of a local government transformation team, a new service designer, a user researcher or a project manager.
Want to know more?
Do you have questions or would you like advice? Get in touch with Rebecca!
Rebecca - Consultant & Trainer
Costs
Inhouse training (group)
- 15 delegates
- 1/2 day
- Your location or Online
- In-person
- £3,000
- Entry level beginner
Share this training
Course contents
Learn how to turn user research data into personas with this course.
Personas are semi-fictional representations of your audience based on research. Personas can help government improve the way you create services and interact with residents. In a way that solves genuine problems.
Your benefits
- Our training is co-designed with the public sector.
- All our trainers have lived experience of using Service Design in public sector organisations.
- You get examples and guidance on how to adapt theory so it fits within your organisation’s culture and set up.
- The training is far from ‘talk-over slides’. We combine the depth, substance and rigour of an academic qualification with fun, collaborative and creative workshops.
About the trainers
Megan Davies
About me
Since studying entrepreneurship at university, Megan has always been applying design thinking principles to developing innovative solutions. With Basis, she has developed new leisure services, reviewed online community platforms, and designed solutions for the social care sector in Wales.
Max Goodall
About me
Max has helped bring service users’ stories to life so that people can truly understand their needs. With years of experience developing user personas through data analysis, interviews, and surveys, he shares practical insights on the best approaches for capturing and utilising user perspectives.
What the training gives you in practice
Thorough knowledge
Understand how to create user personas. Including where to get the data. And how to bring them to life so that we empathise.
Apply tomorrow
Practise using examples from public services to build your confidence to get started.
More impact
Our specialised Service Design courses equip your organisation to achieve better results, more social value, and crucially improve outcomes for your residents.
Communicate confidently
Know how to communicate user personas. And use the insights they provide to improve your services.
What our fans say
Proven success
Organisations we train(ed)
Ready to book?
How does booking and payment work?
1
You book on this website, or on our Eventbrite pages
2
You do not have to pay immediately
3
You will receive an invoice in the name of your organisation (if desired, with your order number)
It couldn’t be faster or easier!
Request quotation for inhouse training
Get in touch by filling out the form, or you can directly contact us.
Get in touch
Expert Training for
Government Transformation
Quicklinks
Get in touch
Follow us
All rights reserved, registered at 7 Bell Yard, London, WC2A 2JR United Kingdom